


Objective
To develop a kids furniture concept with
in-depth understanding of production
and manufacturing details
Project
Sponsered internship project
Mentor
Amarnath Dhan
Duration
2 weeks
Objective
To develop a kids furniture with in-depth understanding of production and manufacturing details
Project
Sponsered internship project
Mentor
Amarnath Dhan
Duration
2 weeks
Objective
To develop a kids furniture with in-depth understanding of production and manufacturing details
Project
Sponsered internship project
Mentor
Amarnath Dhan
Duration
2 weeks


Getting young kids to sit down to work at their desk is a hard task
Designing a kids study desk that will not only encourage them but also excite kids to sit and work at their table
Getting young kids to sit down to work at their desk is a hard task
Designing a kids study desk that will not only encourage them but also excite kids to sit and work at their table
Getting young kids to sit down to work at their desk is a hard task
Designing a kids study desk that will not only encourage them but also excite kids to sit and work at their table




We love it more if we’ve made it
We love it more if we’ve made it
We love it more if we’ve made it
The IKEA Effect is a cognitive heuristic or bias that leads you to overvalue things that you’ve helped to partially create.
Effort, ownership, or signaled competence makes a difference
Kids come to value their own creations because they "become part of who we are, a tangible manifestation of self." In other words, we value what we create ourselves as it becomes an extension of our self and identity.
The IKEA Effect is a cognitive heuristic or bias that leads you to overvalue things that you’ve helped to partially create.
Effort, ownership, or signaled competence makes a difference
Kids come to value their own creations because they "become part of who we are, a tangible manifestation of self." In other words, we value what we create ourselves as it becomes an extension of our self and identity.
The IKEA Effect is a cognitive heuristic or bias that leads you to overvalue things that you’ve helped to partially create.
Effort, ownership, or signaled competence makes a difference
Kids come to value their own creations because they "become part of who we are, a tangible manifestation of self." In other words, we value what we create ourselves as it becomes an extension of our self and identity.



Kids furniture
built by kids
Making assembly kid friendly!
Unmistakably understandable
Easy to follow Assembly Instruction
Intuitive assembly parts
Kids furniture
built by kids
Making assembly kid friendly!
Unmistakably understandable
Easy to follow Assembly Instruction
Intuitive assembly parts
Kids furniture
built by kids
Making assembly kid friendly!
Unmistakably understandable
Easy to follow Assembly Instruction
Intuitive assembly parts



EMPATHY
MAPPING
Easy enough to build by themselves without parental help
The kid element
Unpatronised building of a functional product
Must be worth building and working on
Space organized for personal items like water bottle
INDEPENDENT
FUN
REWARDING
CHALLENGING
PERSONALISED










EMPATHY
MAPPING
EMPATHY MAPPING
Easy enough to build by themselves without parental help
Easy enough to build by themselves without parental help
INDEPENDENT
INDEPENDENT


The kid element
The kid element
FUN
FUN

Unpatronised building of a functional product
Unpatronised building of a functional product
CHALLENGING
CHALLENGING

Must be worth building and working on
Must be worth building and working on
REWARDING
REWARDING

Space organized for personal items like water bottle
Space organized for personal items like water bottle
PERSONALISED
PERSONALISED


Toniture
(toy + furniture)
USP
No tools needed
Knob bolts sized for little hands
Toniture
(toy + furniture)
USP
No tools needed
Knob bolts sized for little hands




Set up, sit up, smile, repeat!
USP
Intuitive to assemble
Doesn’t require any tools, screws or glue
Set up, sit up, smile, repeat!
USP
Intuitive to assemble
Doesn’t require any tools, screws or glue
Sit'abit cork stool jr
USP
It can be mounted without using glue or any other mechanical fixings
Sit'abit cork stool jr
USP
It can be mounted without using glue or any other mechanical fixings


COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS


Height adjustability
Simple structures
Production standard
Flat pack parts
Height adjustability
Simple structures
Production standard
Flat pack parts
Height adjustability
Simple structures
Production standard
Flat pack parts
Fun element
Easy assembly instructions
Intuitive parts
Star knobs
Company branding
Fun element
Easy assembly instructions
Intuitive parts
Star knobs
Company branding
Fun element
Easy assembly instructions
Intuitive parts
Star knobs
Company branding
Personalisations
Characterized features
Packaging material safety hat
Assembly layout map on packaging
Personalisations
Characterized features
Packaging material safety hat
Assembly layout map on packaging
Dowels
Complicated small hardware fitting
Dowels
Complicated small hardware fitting
MUST HAVE
MUST HAVE
MUST HAVE
SHOULD HAVE
SHOULD HAVE
COULD HAVE
COULD HAVE
WON’T HAVE
WON’T HAVE
SHOULD HAVE
COULD HAVE
WON’T HAVE
Personalisations
Characterized features
Packaging material safety hat
Assembly layout map on packaging
Dowels
Complicated small hardware fitting


If you're interested in my work and want to reach out feel free to contact me. I'm always seeking new connections and opportunities. Let's get to work!
If you're interested in my work and want to reach out feel free to contact me. I'm always seeking new connections and opportunities. Let's get to work!
If you're interested in my work and want to reach out feel free to contact me. I'm always seeking new connections and opportunities. Let's get to work!