Objective




To develop a kids furniture concept with

in-depth understanding of production

and manufacturing details

Project

Sponsered internship project

Mentor

Amarnath Dhan

Duration

2 weeks

Objective




To develop a kids furniture with in-depth understanding of production and manufacturing details

Project

Sponsered internship project

Mentor

Amarnath Dhan

Duration

2 weeks

Objective




To develop a kids furniture with in-depth understanding of production and manufacturing details

Project

Sponsered internship project

Mentor

Amarnath Dhan

Duration

2 weeks

Getting young kids to sit down to work at their desk is a hard task


Designing a kids study desk that will not only encourage them but also excite kids to sit and work at their table

Getting young kids to sit down to work at their desk is a hard task


Designing a kids study desk that will not only encourage them but also excite kids to sit and work at their table

Getting young kids to sit down to work at their desk is a hard task


Designing a kids study desk that will not only encourage them but also excite kids to sit and work at their table

We love it more if we’ve made it

We love it more if we’ve made it

We love it more if we’ve made it


The IKEA Effect is a cognitive heuristic or bias that leads you to overvalue things that you’ve helped to partially create.


Effort, ownership, or signaled competence makes a difference 


Kids come to value their own creations because they "become part of who we are, a tangible manifestation of self." In other words, we value what we create ourselves as it becomes an extension of our self and identity.



The IKEA Effect is a cognitive heuristic or bias that leads you to overvalue things that you’ve helped to partially create.


Effort, ownership, or signaled competence makes a difference 


Kids come to value their own creations because they "become part of who we are, a tangible manifestation of self." In other words, we value what we create ourselves as it becomes an extension of our self and identity.



The IKEA Effect is a cognitive heuristic or bias that leads you to overvalue things that you’ve helped to partially create.


Effort, ownership, or signaled competence makes a difference 


Kids come to value their own creations because they "become part of who we are, a tangible manifestation of self." In other words, we value what we create ourselves as it becomes an extension of our self and identity.


Kids furniture

built by kids


Making assembly kid friendly!


Unmistakably understandable

Easy to follow Assembly Instruction

Intuitive  assembly parts

Kids furniture

built by kids


Making assembly kid friendly!


  • Unmistakably understandable

  • Easy to follow Assembly Instruction

  • Intuitive  assembly parts

Kids furniture

built by kids


Making assembly kid friendly!


Unmistakably understandable

Easy to follow Assembly Instruction

Intuitive  assembly parts

EMPATHY

MAPPING



Easy enough to build by themselves without parental help



The kid element



Unpatronised building of a functional product



Must be worth building and working on



Space organized for personal items like water bottle



INDEPENDENT



FUN

REWARDING



CHALLENGING



PERSONALISED



EMPATHY

MAPPING



EMPATHY MAPPING



Easy enough to build by themselves without parental help



Easy enough to build by themselves without parental help



INDEPENDENT



INDEPENDENT



The kid element



The kid element



FUN

FUN

Unpatronised building of a functional product



Unpatronised building of a functional product



CHALLENGING



CHALLENGING



Must be worth building and working on



Must be worth building and working on



REWARDING



REWARDING



Space organized for personal items like water bottle



Space organized for personal items like water bottle



PERSONALISED



PERSONALISED



Toniture 

(toy + furniture)


USP

No tools needed

Knob bolts sized for little hands


Toniture 

(toy + furniture)


USP

No tools needed

Knob bolts sized for little hands


Set up, sit up, smile, repeat!


USP


Intuitive to assemble

Doesn’t require any tools, screws or glue

Set up, sit up, smile, repeat!


USP


Intuitive to assemble

Doesn’t require any tools, screws or glue

Sit'abit cork stool jr


USP

It can be mounted without using glue or any other mechanical fixings


Sit'abit cork stool jr


USP

It can be mounted without using glue or any other mechanical fixings


COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

  • Height adjustability

  • Simple structures

  • Production standard

  • Flat pack parts



  • Height adjustability

  • Simple structures

  • Production standard

  • Flat pack parts



  • Height adjustability

  • Simple structures

  • Production standard

  • Flat pack parts



  • Fun element

  • Easy assembly instructions

  • Intuitive parts

  • Star knobs

  • Company branding

  • Fun element

  • Easy assembly instructions

  • Intuitive parts

  • Star knobs

  • Company branding

  • Fun element

  • Easy assembly instructions

  • Intuitive parts

  • Star knobs

  • Company branding

  • Personalisations

  • Characterized features

  • Packaging material safety hat

  • Assembly layout map on packaging

  • Personalisations

  • Characterized features

  • Packaging material safety hat

  • Assembly layout map on packaging

  • Dowels

  • Complicated small hardware fitting

  • Dowels

  • Complicated small hardware fitting

MUST HAVE



MUST HAVE



MUST HAVE



SHOULD HAVE



SHOULD HAVE



COULD HAVE



COULD HAVE



WON’T HAVE



WON’T HAVE



SHOULD HAVE



COULD HAVE



WON’T HAVE



  • Personalisations

  • Characterized features

  • Packaging material safety hat

  • Assembly layout map on packaging

  • Dowels

  • Complicated small hardware fitting

Like what you see?

If you're interested in my work and want to reach out feel free to contact me. I'm always seeking new connections and opportunities. Let's get to work!

RC . Copyright © 2025. All Rights Reserved.

Like what you see?

If you're interested in my work and want to reach out feel free to contact me. I'm always seeking new connections and opportunities. Let's get to work!

RC . Copyright © 2025. All Rights Reserved.

Like what you see?

If you're interested in my work and want to reach out feel free to contact me. I'm always seeking new connections and opportunities. Let's get to work!

RC . Copyright © 2025. All Rights Reserved.